GTB
IndustryMarketing and advertising
PredecessorTeam Detroit
Headquarters
Dearborn, Michigan
,
United States
Area served
Worldwide
Key people
Robert Guay, CEO
ParentWPP plc
WebsiteGTB.com

GTB, formerly known as Team Detroit,[1] is an advertising agency based in Dearborn, Michigan. It is the primary creative agency for the Ford Motor Company.[2] GTB is a subsidiary of WPP, one of the Big Four advertising firms.

WPP formed Team Detroit in 2006 out of portions of six sibling agencies: J. Walter Thompson (JWT), Young & Rubicam (Y&R), Wunderman, Ogilvy & Mather, MEC, and Mindshare.[3]

In 2016, Team Detroit was rebranded as GTB, originally an acronym for Global Team Blue.[4]

References

  1. ↑ Schultz, E.J. (27 June 2019). "Ford ad agency gets new CEO as GTB tries to regain its footing". CrainsDetroit.com. Retrieved January 17, 2024.
  2. ↑ Kiley, David. "Why Ford Is Ready To Roll WPP After Making Ads For 75 Years". Forbes.com. Retrieved August 14, 2019.
  3. ↑ Shea, Bill (6 May 2016). "Team Detroit, Ford's ad agency, rebranded as GTB". AutoNews.com. Retrieved August 14, 2019.
  4. ↑ Coffee, Patrick. "Team Detroit Renames Itself 'Global Team Blue'". AdWeek.com. Retrieved August 14, 2019.


This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.