![]()  | |
| Type | Subsidiary | 
|---|---|
| Industry | Textile, sports equipment | 
| Founded | 1904 | 
| Founder | J. Lane, P. Walker, A. Rudkin | 
| Headquarters | Auckland, New Zealand | 
Area served  | Worldwide | 
| Products | Rugby equipment, clothing | 
| Revenue | |
| Total assets | |
| Total equity | |
| Parent | Pentland Group (2012–present) | 
| Website | canterbury.com | 
Canterbury of New Zealand (commonly referred to simply as Canterbury) is a New Zealand sports equipment manufacturing company focused on rugby. The company originated from the Canterbury region in New Zealand.
Canterbury of New Zealand was established in 1904, producing garments in Canterbury, New Zealand. The company made military uniforms during the First World War, before producing kit for the All Blacks.[2] The brand's tagline is "Committed To The Game". Its logo is the silhouettes of three Kiwi birds creating the letters CCC; the initials of the Canterbury Clothing Company and representing the three people who founded the company.[3]
The head office is in Avondale, Auckland, New Zealand; the global headquarters are located in Stockport, UK; and satellite offices in Sydney and Brisbane, Australia.[4]
Rugby products manufactured by Canterbury include jersey uniforms, protection (head protectors and mouthguards), boots, and balls. The company also produces casual wear clothing (shorts, t-shirts, polo shirts, pants, jackets, hoodies, socks), and accessories (bags, backpacks, hats, scarves)
History

Canterbury of New Zealand was established in 1904 by three English immigrants, John Lane, Pringle Walker and Alfred Rudkin. The company began producing garments in Canterbury, New Zealand. Canterbury then began making uniforms for the New Zealand and Australian armies during the First World War. Later, the brand was approached to make rugby attire for the All Blacks.[2]
In 2006, Canterbury sold its South African operations to investment group House of Monatic, which set up Canterbury South Africa to run these operations under licence.[5]
The European arm, Canterbury Europe Ltd, based in Stockport, was purchased by JD Sports in 2009,[6] then sold on in 2012 to sports and fashion retail group Pentland Group for £22.7m.[7]
Sponsorships
Cricket
National teams
Club teams
Football
Club teams
Rugby union
National teams
Club teams
 Alumni
 Champagnat
 Ateneo Cultural y Deportivo Don Bosco
  Hindú Club
  Dogos XV
  Pampas XV
  Buenos Aires Cricket & Rugby Club
  Club Newman
  Club Pucará
  San Isidro Club
 Brothers Sunshine Coast
 Noosa Dolphins
 Queensland Reds
 SPAC
 Cambridge R.U.F.C.
  Richmond F.C.
  London Scottish F.C.
 Union Bordeaux Bègles
 Castres
 Rugby Pro D2
 Dax
 Berlin Irish RFC
 Mogliano
 Parma (From 2023 -2024 season)
 Petrarca Rugby
 Udine
 Sunwolves
 Toshiba Brave Lupus
 Samsung Heavy Industries
 Seoul Survivors
 Taranaki
 Rotterdamse Studenten
 Leidsch Studenten Rugby Gezelschap
 Ceylonese RFC
 Kandy
 Falcons
 Griffons
 Golden Lions
 Washington Irish[8]
Associations
Rugby league
National teams
Representative
Former sponsorships
 New Zealand All Blacks[9]
 Blues
 Chiefs
 Crusaders
 Highlanders
 Hurricanes
 New Zealand Warriors (NRL team)
 Scotland[10][11]
 Glasgow Warriors
 South Africa
 Lions
 Sharks
 Cheetahs
 Southern Kings
 England
 Bath Rugby
 Russia
 Leinster Rugby
 Munster Rugby
 Ulster Rugby
 Cardiff Blues
 Ospreys
 Leicester Tigers
 Suntory Sungoliath
 Canada
 Spain
 Italy
 Fiji
 Namibia
 Samoa
 Tonga
 Australia
 Canberra Raiders
 Canterbury-Bankstown Bulldogs
 Melbourne Storm
 Newcastle Knights
 North Queensland Cowboys
 Parramatta Eels
 St George Dragons
 St George Illawarra Dragons
 Melbourne Football Club
 North Melbourne Kangaroos
 Western Bulldogs
 Brumbies
 Waratahs
 Lille OSC
 Portsmouth
 Deportivo de La Coruña
 AZ Alkmaar
 Football Kingz
 Sri Lanka Navy Sports Club
 Trinity College, Kandy
 Royal College Colombo Sri Lanka
See also
References
- 1 2 3 4 5 "Canterbury of New Zealand Limited Director's Report and Financial Statements". Companies House, UK Gov. 23 September 2016. Retrieved 4 June 2017.
 - 1 2 "About Us". Canterbury. Retrieved 3 June 2017.
 - ↑ "Kiwi logo". www.canterbury.com. Retrieved 7 May 2020.
 - ↑ "Canterbury". LinkedIn. Retrieved 4 June 2017.
 - ↑ Rossingh, Danielle (29 January 2009). "South African Rugby Team's Kit-Maker Files for Liquidation". Bloomberg L.P. Retrieved 1 February 2009.
 - ↑ "JD Sports buys rugby shirt brand". BBC News. 4 August 2009.
 - ↑ "Rugby brand Canterbury sold by JD Sports". BBC News. 23 August 2012.
 - ↑ "Washington Irish RFC - Press Release". Canterbury.
 - ↑ "All Black jersey history, 30 October 2014, stuff.co.nz
 - ↑ "Media Statement Regarding Conclusion of Canterbury and Scottish Rugby Partnership". Canterbury. 24 January 2013. Archived from the original on 27 January 2013. Retrieved 26 January 2013.
 - ↑ "Scottish Rugby Secures Biggest Ever Sponsorship" (Press release). Scottish Rugby. 24 January 2013.
 
